Almost a week ago the Co-Creation Awards 2012 were granted at Capgemini Consulting in Utrecht during the event. Curious about the event? Get an impression of the event by checking out the short report on slideshare. Click here to view the presentation.

The organizers of the Co-Creation Awards, the world’s first global award to benchmark excellence in co-creation, have announced the winners of the 2012 edition at a ceremony on the Cap Gemini campus in Utrecht, The Netherlands. You can watch the entire ceremony HERE.

The winners of the four categories are:

• For Profit Innovation category: The best use of co-creation is the development of Mobile FliteDeck, a paperless navigation tool for iPad, by Jeppesen Sanderson Inc. The American company, a subsidiary of The Boeing Company that specializes in the development of navigational solutions for the transport industry, has used co-creation by involving pilots in the creation of the industry’s first interactive mobile enroute flight application.
• Non Profit Innovation category: The best use of co-creation is the idea contest Stilsicher Unterwegs, launched by the German association of seniors Deutsche Seniorenliga. The objective of the initiative was to  generate novel solutions and ideas about walker-frames, thus de-stigmatizing the usage of this necessary companion for seniors.
• For Profit Marketing & Communication category: The best use of co-creation is the creation of the Facebook game World Food Game by Rabobank. The Dutch bank wanted the youth to learn more about cooperative enterpreneurship, and involved youngsters between 16 and 25 years through online & offline co-creation sessions to co-create the game.
• Not For Profit Marketing & Communication category: The best use of co-creation is the Stand For Japan contest initiated by the Japanese agency Asatsu-DK (ADK). It was designed to source insights from foreigners about what they see as truly unique to Japanese culture. Some of the artwork and videos were later exhibited at the underground square of Tokyo Station, from July 2012 to October 2012, and at Ad:Tech in Tokyo, on November 7th 2012.

The winning case studies were rewarded for their excellent co-creative approach, with external stakeholders being involved in the innovate- or communication-process of these organizations. The jury was coposed by five thought leaders from the fields of business and academia: Olivia Solon, Associate Editor of Wired UK, Jeroen de Kempenaer, Board member of the PDMA Netherlands, Jaco van Zijll Langhout, Principal Consultant Digital Transformation & Innovation at Capgemini Consulting, Gaurav Bhalla, Ph.D. in Marketing Strategy, and Frank Piller, Professor of management at RWTH Aachen University, Germany, and founding faculty member and co-director of the MIT Smart Customization Group at the Massachusetts Institute of Technology, USA.

The event illustrator’s view of co-creation

The awards ceremony was held at a ceremony on the Cap Gemini campus in Utrecht, The Netherlands. Representatives of the winning companies were present to receive the prestigious Co-Creation Award of their respective categories. Attendees were also able to follow Gaurav Bhalla’s keynote speech and attend break-out sessions about co-creation. The event was also streamed live on the Co-Creation Forum’s Ustream channel to enable the celebration in other parts of the world.

Stay tuned for photos and winners’ reactions, we will provide an extensive wrap-up of the event in the next days!

The awards will be granted in about half an hour. Follow us via livestream! http://www.ustream.tv/channel/co-creation-forum.

The jury has chosen the Co-Creation Award winners 2012! The award winners will be announced during an event on November 8th 2012. This event will be hosted by Capgemini in the Netherlands. The event will have an online and video component to enable the celebration in other parts of the world.

The programme of the event:

14.30: registration

15.00: welcome and key note speaker Gaurav Bhalla

15.30: sharing of knowledge and experiences via break outs facilitated by:

                – The Co Creation Association

                – The Menzis case

                – The Plymouth Primary School case

                – Capgemini

                – Eyeka

17.00: award ceremony (livestream) and drinks

During the event participants from business and science will be able to network, share ideas about co-creation and be able to gain insights in the co-creation field from different perspectives.

There are still opportunities to register for the event. Click here for further informaiton.

The last member of the jury is selected. We now have a complete jury of five members. The fifth member is Jaco van Zijll Langhout.

Jaco van Zijll Langhout is Principal Consultant Digital Transformation & Innovation at Capgemini Consulting. He is the lead of the cluster that focuses on Customer Experience and Innovation, in which there is a lot of development in the area of co-creation. Jaco is one of the founding fathers of the Co-creation Association and last year he has chaired the award. Together with members of the CCA he organized several co-creation events and introduced the Co-creation Awards.

After a thorough discussion on the submitted cases, the organizing committee has decided to accept 16 out of 26 entries and to nominate these 16 cases for the Co-Creation Awards 2012 in different categories. One Award will be granted per category.

Click here to see an overview the nominated cases. At the Co-Creation Awards 2012 event the awards will be granted to the winners. It is now possible to register for the event.

After the appointment of Gaurav Bhalla, Ph.D. in Marketing Strategy, Frank Piller, Professor in Innovation Management, and Jeroen de Kempenaer, Chair of PDMA NL and Chair of the 2012 Co-Creation Awards, the organizing committee is happy to present the fourth jury member: Olivia Solon, Associate Editor at Wired.

Olivia Solon is a writer and editor specialising in technology, science, startups and digital culture. Currently Associate Editor of Wired.co.uk, she has also had work published in The Telegraph, Metro, Business Life, Business Voice, Marketing Week, GQ, Music Week, and Frukt Source. Prior to working at Wired, she spent five years as a business journalist focusing on the media and marketing industries, with roles at Media Week, Media & Marketing and Cream.

What’s next?

The organizing committee is currently reviewing the co-creation cases that have been submitted (some accepted cases have already been published on this site) and the final list will be published next week. These cases will be assessed, scored and discussed by our four jury members, and the winners of the Co-Creation Awards 2012 will be announced during an event at November 8^th 2012, which will be hosted by Capgemini in the Netherlands. You can register via the PDMA website: click here to register.

The organizing committee is happy to announce that another case is accepted for the For Profit Innovation:

‘Heineken: the ideas brewery’

Launched in April 2012, www.ideasbrewery.com, is the brand new global on-line open innovation platform of HEINEKEN company. Through this platform HEINEKEN connects with innovators around the world by posting ideation challenges on beer, beer packaging, and beer delivery systems. Its first challenge was targeted at industrial designers and technical students in 12 countries. They were invited to share their sustainable ideas on the future of beer packaging. The website received over 20.000 visitors, 150 ideas were posted and after a co-creation phase with the 75 best submitters, the winning idea and co-creators were selected by a jury of internal and external experts. The best ideas are being integrated in HEINEKEN’S innovation program. Check out the website here.

Category: For Profit Innovation

A  jury will select the award winners in the different Co-Creation categories from the list of Nominees. The award winners will be announced during an event on November 8th 2012. This event will be hosted by Capgemini in the Netherlands. The event will have an online and video component to enable the celebration in other parts of the world.

During the event participants from business and science will be able to network, share ideas about co-creation and be able to gain insights in the co-creation field from different perspectives. You can register via the PDMA website. Please click the link below to register.

Co-Creation Awards 2012 

Date:                  8th of November

Where:              Capgemini Utrecht Netherlands

Time:                  14.30 – 18.30

Click here to register

The organizing committee is happy to announce we have accepted the following entries:

1. ‘Rabobank: World Food Game’

 2012 is the UN Year of the cooperatives. Rabobank wanted the youth to learn more about cooperative enterpreneurship. So we asked youngsters how should you do that? And this is how the World Food Game was born. It has been co-created by youngsters between 16 and 25 years old. They created a Facebook game. During the co-creation proces there were both online & offline co-creation sessions. For more information on the game check this facebook page.

Category: For Profit Marketing and Communication

2. ’Menzis: Team Topzorg’

Since September 2010 Health insurance company Menzis has been inviting customers to join Team TopZorg, an online co-creation platform. Over 8.000 people shared their experiences en ideas so far. There are two ways to do so: Participants can share a random experience with health care, or they can contribute by sharing their ideas in brainstorm questions.

Menzis initiated Team TopZorg for two main reasons: first, to innovate its products and services in a customer-oriented manner. And secondly, to act as a representative for costumers in the field of health care. Team TopZorg is not a short-term project. Moderators from all kinds of sections and layers within the organization are in constant conversation with the participants. Menzis structurally uses insights that customers provide to improve services and products. To visit the plaform check this website.

Category: Not For Profit Innovation

3. ”SNS: Design the next app for SNS Mobile Banking ‘

In 2011 SNS Bank launched their first app for mobile banking. The launch was accompanied with a public design contest to help us design the next versions of SNS Mobile Banking. Our clients and the crowd gave us more than 100 great ideas to improve our app. The ideas are part of our mobile roadmap for the next years. Our SNS Community is actively involved in updating and refining the mobile roadmap. To visit the community click here.

Category:  For Profit Innovation

4. “KLM: Meet and Seat’

KLM’s Meet & Seat lets you find out about interesting people who will be on board your KLM flight, such as other passengers attending the same event as you at your destination. Simply share your Facebook or LinkedIn profile during the online booking process. Next, check other passengers’ profile details, where they’ll be sitting and, of course, select your own seat. This service is co-created on the initiative of KLM.

Category:  For Profit Innovation